Identity is more than compliance to standards; it is about delivering a brand experience the audience will grow to trust. The United Methodist Church identity is a key component in developing the brand’s strength and reputation through its consistent application.

Likewise our brand promise—"Open hearts. Open minds. Open doors."—is integral to our identity. Our theological foundation is deeply-rooted in love and extending God's grace to all. With a renewed commitment to our brand promise, inspired by the General Conference's historic decision to eliminate barriers to full participation for all, we can authentically embody inclusivity and hospitality. This presents an exceptional opportunity to communicate our pledge to openness and unity to both our congregations and the wider community.

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