Keep it simple and easy to navigate
No one wants to spend time hunting for information. Use a clean, organized layout with clear menu options. The most important pages—like service times, location, and contact information—should be easy to find. A simple navigation bar with clearly labeled sections makes a world of difference.
Use engaging and authentic content
People visit church websites to learn about the community. Include photos of actual church members rather than stock images. Share stories of faith and ministry in action through blogs, videos or testimonials. Personal touches create a sense of connection before someone walks through the door.
Make service information clear and accessible
A first-time visitor should never have to guess when and where services take place. Display service times prominently on the homepage. If you have multiple locations or worship styles, provide brief descriptions so visitors know what to expect.
Ensure mobile friendliness
Many visitors will check your site on their phones. If your website isn’t mobile-friendly, you might lose potential guests before they arrive. Responsive design ensures that content adjusts seamlessly to different screen sizes, making it easy to read and navigate.
Include an FAQ section
Anticipate common questions and answer them upfront. What should I wear? Where do I park? Is there childcare? A Frequently Asked Questions (FAQ) section makes people feel more prepared and comfortable about attending.
Make contacting the church easy
People should be able to reach your church without hassle. Provide an easy-to-find contact page with multiple ways to connect, including an email form, phone number and social media links. Include staff photos with emails so visitors can put faces to names when possible.
Update regularly
A neglected website sends the wrong message. Keep information up to date by regularly posting announcements, upcoming events and sermon recordings. Assign someone to check the site periodically to ensure all details remain accurate.
Incorporate social media links
Your website and social media should work together. Add social media icons to your homepage so visitors can follow for updates, live streams and event reminders. This also provides another way for people to engage with your church throughout the week.
Make online giving easy
If your church offers online giving, make the process simple and secure. Provide a clear "Give" button on the homepage with straightforward instructions. Many people prefer digital giving, so having a seamless option can encourage generosity.
A welcoming and informative website isn’t about having the flashiest design; it’s about creating a space where visitors and members feel informed, connected, and encouraged. By focusing on ease of use, engaging content and clear communication, your church website can become a valuable tool for ministry and outreach.
With over 20 years of experience across various media outlets, Renee McNeill has guided brands in crafting and executing effective strategies for both internal marketing and public-facing campaigns. As a specialist in social media and e-marketing, Renee is passionate about empowering churches worldwide to enhance their communications and marketing efforts.Renee is the producer of the MyCom brand, and can be reached at [email protected]