Marketing is not just for big brands or large congregations. Smaller congregations have a unique opportunity to connect deeply with their communities through simple intentional marketing practices. Here are a few basics to get you started.
Know Your Story
Every church has a story to tell. Think about what makes your congregation special. Are you known for your community outreach, your vibrant worship or your welcoming spirit? Clarify your identity and share it consistently across your materials, social media and conversations.
Use Simple Tools
You do not need fancy software to market well. A basic Facebook page, a simple website and an email list can go a long way. Focus on keeping your information current and inviting. Free tools like Canva can help you create attractive graphics without needing a design background.
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Be Consistent
Consistency builds trust. Post on social media regularly, keep your website updated and send occasional newsletters. Even small efforts done faithfully show that your church is active and engaged.
Focus on Relationships
Marketing for churches is really about relationships. Encourage your members to invite friends, share events online and tell others about your ministries. Word-of-mouth remains one of the most powerful ways to grow.
Start Small
You do not have to do everything at once. Pick one or two areas like social media or an email list and focus on doing them well. Over time, you can add more strategies as your confidence grows.
With over 20 years of experience across various media outlets, Renee McNeill has guided brands in crafting and executing effective strategies for both internal marketing and public-facing campaigns. As a specialist in social media and e-marketing, Renee is passionate about empowering churches worldwide to enhance their communications and marketing efforts.Renee is the producer of the MyCom brand, and can be reached at [email protected].