Gen Z, born between 1997 and 2012, is the most digitally native generation yet. To engage them effectively, churches need to meet them where they are on their preferred digital platforms.
Here’s how:
1. Be Present on the Right Platforms
Gen Z gravitates toward platforms like TikTok, Instagram, YouTube and Snapchat. Focus on these platforms to share your church's message through engaging, authentic and visually appealing content.
2. Leverage Short-Form Video
Short videos are Gen Z's preferred content format. Use TikTok or Instagram Reels to share:
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Inspirational messages
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Behind-the-scenes church activities
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Quick Bible studies or devotionals
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Answers to faith-related questions
Ensure your videos are authentic, creative and speak directly to their experiences.
3. Prioritize Authenticity
Gen Z values transparency and authenticity. Avoid overly polished or “salesy” content. Show real people, real stories and real faith in action. Highlight community impact and personal testimonies.
4. Encourage Engagement
Gen Z loves to interact. Use polls, Q&A features and interactive posts to foster dialogue. Encourage them to ask questions about faith, participate in challenges or share their stories.
5. Focus on Inclusivity and Social Justice
This generation is deeply concerned about social issues. Showcase how your church is making a difference in the community and how the United Methodist beliefs align with values like justice, compassion and inclusion.
6. Create Safe Online Spaces
Gen Z seeks spaces where they can explore faith without judgment. Offer virtual small groups, livestream services and online forums where they can ask questions and connect with peers.
7. Be Consistent and Relatable
Post consistently and stay culturally relevant. Use trends wisely while ensuring your content aligns with your church’s mission and values.
By embracing these strategies, your church can build meaningful connections with Gen Z and invite them into a vibrant Christ-centered community—both online and offline.
With over 20 years of experience across various media outlets, Renee McNeill has guided brands in crafting and executing effective strategies for both internal marketing and public-facing campaigns. As a specialist in social media and e-marketing, Renee is passionate about empowering churches worldwide to enhance their communications and marketing efforts.Renee is the producer of the MyCom brand, and can be reached at [email protected].
This article was creating with assistance from ChatGPT - to learn more about how AI can assist your church, click here.