1. Behind-the-Scenes Moments
People love seeing the heart of a church beyond Sunday services. Share a Reel of:
- The worship team rehearsing a new song
- A time-lapse of sermon prep
- Volunteers setting up for an event
- The pastor sharing a favorite scripture before service
2. Encouraging Bible Verses
A simple yet powerful way to inspire is by sharing Scripture. Try:
- Overlaying a Bible verse on a peaceful nature video
- Having a pastor or church member read a verse with soothing background music
- Creating a “Verse of the Day” series with quick reflections
3. Testimonies and Faith Stories
Real stories make a real impact. Consider:
- Church members sharing how their faith has grown
- A Reel featuring quick clips of people answering, “What has God done in your life this week?”
- A staff member sharing their journey to ministry (Find out how to properly set this up here)
4. Worship Moments
Music resonates deeply with many. Share:
- A snippet of the worship team singing a powerful chorus
- A cappella or acoustic versions of hymns
- A spontaneous moment of worship during rehearsal or service
5. Fun and Engaging Challenges
Reels are known for trends. Join in with:
- A “Guess That Worship Song” challenge where team members hum tunes
- A dance or movement challenge to a Christian song
- A “Meet the Staff” series where each team member answers rapid-fire questions
6. Prayer and Encouragement
Offer spiritual support by:
- Posting a “Midweek Prayer” where someone prays for viewers
- Sharing a Reel asking, “How can we pray for you today?” with a call for prayer requests in the comments
- Creating short encouragements for everyday struggles, like anxiety, loneliness or doubt
7. Church Event Highlights
Give people a glimpse into church life with:
- Recaps of Sunday services
- Clips from community service projects
- Behind-the-scenes footage of holiday celebrations
8. Sermon Snippets and Devotionals
Make sermons more accessible by:
- Posting a 30-second highlight from the weekend message
- Sharing a devotional thought related to an upcoming sermon
- Using text overlays to highlight key sermon takeaways
9. Interactive Q&A Sessions
Engage your audience with:
- A “Questions for the Pastor” series to answer common faith-related queries
- A “This or That” poll (e.g., Contemporary or Traditional Worship?)
- A “Faith FAQs” Reel addressing tough questions in under a minute
10. Kids and Family Ministry Content
Connect with families through:
- Short Bible story reenactments by kids
- Parenting tips from a faith perspective
- A “Sunday School Recap” featuring kids’ reactions to a lesson
Instagram Reels is a creative and effective way for churches to share faith, engage their community and inspire others. By consistently posting relatable and uplifting content, churches can make meaningful connections inside and outside their congregation. Try these ideas, experiment with trends and, most importantly, have fun sharing the gospel in new ways.
To stay updated with Instagram, including what the algorithm is prioritizing, what’s new and trending and more - visit the official Instagram blog here.
With over 20 years of experience across various media outlets, Renee McNeill has guided brands in crafting and executing effective strategies for both internal marketing and public-facing campaigns. As a specialist in social media and e-marketing, Renee is passionate about empowering churches worldwide to enhance their communications and marketing efforts. Renee is the producer of the MyCom brand, and can be reached at [email protected].
This article was written with the help of AI. Click here to learn more about how your church can utilize AI.